A single little fish on the ocean has very few possibilities to get safe from a shark’s attack. For this, little fish get together creating a big shape made of hundreds of them. Combining their bodies and strengths is the only way to survive and tackle such a big threat. The incessant waste production is one of the biggest threats that our society and our planet are facing. The fight against it is again a shared responsibility among all humans. As for the little fish, the collaboration is the only key. Several success stories of community participation across Europe have strengthened the view of governments and local authorities that they cannot work in isolation and require active participation of citizens and local communities’ stakeholders to prevent waste.
This year, the European Week for Waste Reduction challenges you to act together to shape circular communities aimed to prevent the waste production. These difficult times have highlighted the role that small communities can play in the transition towards sustainable consumption and production patterns. All organisations (non-governmental organisations, grassroots movements, businesses, educational establishments, public authorities), as well as individual citizens that provide waste prevention, takeback, reuse, recycling and composting services should be involved in order to achieve zero waste targets.
Jump on board for a less-waste world!
The key word is collaboration among individuals or groups of people to imagine and build together communities based on the circular economy approach all around Europe and beyond! These uncertain times showed us the importance of human contact but, most of all, the power that people have in changing daily habits. The circular approach needs to be spread at local level reaching houses, offices, schools, factories, markets, city halls, local organisations, farms, etc.
The thematic focus refers to the need that individual citizens and the wider community are engaged, invested, and see local value and benefit in pursuing zero waste and circular activities. Promotion of circular economy and a zero-emission society will necessitate a change of consumption and production patterns that go well beyond climate action alone. There is a full ecological transition that needs to be led and owned by the communities if we want it to succeed. A sense of solidarity and collaboration is needed among individuals believing in a society that stops producing waste and, which act together to promote a circular economy and reach a sustainable development, by maintaining a good balance between the underlying environmental, social and economic pillars. Small, local, just, inclusive and circular communities can play a great role in pushing Europe towards a sustainable future.
You can download below the thematic poster on invisible waste. Use it to inspire others to take action for the EWWR! (Download in pdf or jpg)