STREET MARKETING ACTION PROMOTED BY ECOEMBES

Info

WHAT will be done

Description:

Date: November 28, 2025, 5:00 PM – 8:00 PM
Organization: Ecoembes, in collaboration with the Algeciras City Council through its Department of the Environment
Description of the activity: Learning through play: reinforcing what goes in each recycling bin and how recycling generates new resources. Development:
1. The facilitator arrives with the yellow Ecoembes tricycle, which is visible and uses sound (music, balloons).
2. They invite the neighbors (adults and children) to answer quick questions like “Where does… go?”
Ex.: “Where would an empty water bottle go?”  Yellow
“And a cereal box?”  Blue
3. Upon answering correctly, the object is symbolically placed in the corresponding container on the tricycle.
4. The facilitator briefly explains:
“By recycling, we transform packaging into new materials—like clothing, furniture, or new packaging—closing the loop of the circular economy.”
5. Immediate reward:
• Adults  Reusable bag with logos.
• Children  Balloon or balloon animal.
6. Closing the interaction: invitation to scan the QR code on the tricycle or banner to watch videos
about how recycled materials are transformed.
Added value:
• High interaction.
• Educational message conveyed in an engaging way.
• Visual reinforcement of the “cycle” and “second life.”
From the Capitán Ontañón Boulevard area to the Plaza Alta area of ​​Algeciras (Cádiz)

Location

WHERE it will take place

Country:

Spain - other regions

Address:

Algeciras
Av. Capitán Ontañón
s/n
11207

Action Developer

WHO will run the show

Entity:

Ecoembes
# Association/NGO

How can you get in contact:

• WHEN

will it happen?

Dates of the proposed action:

28/11/25

• WHY

join hands and minds to prevent waste?

Check out other actions that will cover these themes:

Waste sorting and recycling

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