On the PET Cup Facebook page, which has more than 15,000 followers, we are running an intensive campaign during the EWWR period, which aims to encourage conscious shopping, which we want to achieve with 1 post per day. In these posts, we share simple tips, tricks, and practices that are easy for everyone to learn. Our goal is to reduce the amount of packaging waste generated through conscious shopping. The campaign’s undisclosed goal is to counter the Black Friday madness, which causes many people to buy products that they don’t actually need (e.g. pay for 1, get 2, or a larger package for the price of a smaller one). During the campaign, we will also focus on the Don’t Buy Anything! day on Nov. 28. The series of posts will have a special graphic, which will also feature the EWWR logo.