Slow fashion Autumn Campaign

On 1 September, we launched a joint campaign highlighting the importance of reuse and prioritising it over buying new clothes. Over the past few weeks, we have been exploring different ways to consume more responsibly, including reusing clothes, repairing them, creating a capsule wardrobe, and embracing minimalism in consumption.

Throughout the campaign, we will continue sharing our short videos on the social media channels of HUMANA and Fashion Revolution Bulgaria to engage audiences with these important topics.

We named the campaign “Autumn of Slow Fashion”.