Waste sorting awareness and engagement activities

On the European Week for Waste Reduction (EWWR) 2026, Luiss Guido Carli will promote an awareness-raising campaign focused on correct waste separation across its campuses. The initiative will include communication and engagement activities targeting the university community, with particular attention to the most common waste-sorting mistakes identified on campus.

Informational content and practical guidance will be shared through the University’s communication channels and on-site smart tools, with the aim of encouraging more informed and responsible waste management behaviours. Digital totems already installed across campus will allow users to scan or show a waste item and receive immediate guidance on the correct disposal stream, making waste sorting easier and more accurate. The campaign will be accompanied by a challenge involving different University buildings, designed to foster the active participation of students, faculty and staff, while strengthening the culture of sustainability through gamification and learning activities. QR codes placed on waste bins will support the monitoring and assessment of the quality of collected waste fractions. The data generated will help identify contamination levels and determine the winning building based on its waste-sorting performance. Participants will earn points and rewards linked to the University’s broader wellbeing programme, which promotes and recognises sustainable behaviours across campus.

The initiative is part of the University’s broader waste management improvement project launched in 2026, which included the review of waste collection systems across campuses, a significant reduction in the number of unsorted waste bins available on campus, the introduction of edutainment and gamification tools to enhance engagement within the academic community, and the implementation of communication and awareness-raising activities aimed at promoting more conscious and sustainable waste management practices.