RAIN SHARE: Do You Really Need to Own This?

Rain Share is a circular urban sharing concept that questions the need to own products that are only needed temporarily.

The idea was inspired by an experience in Stockholm, where unexpected rain created an immediate need for rain protection while short-lived rain products were difficult or expensive to find. Around a large urban running event, the contrast was striking: some people needed protection for a few hours, while others were left with products whose useful purpose had already ended.

Rain Share proposes a different model:

ACCESS → USE → RETURN → REUSE

Instead of buying rain protection for a temporary need, people could access reusable items from one point in the city, use them for as long as needed and return them at the same or another Rain Share point. Returned items would be checked, cleaned, dried and repaired when necessary before being made available for reuse.

During EWWR 2026, Rain Share will be presented through a small public exhibition at CriArte, combined with an online interactive experience. The exhibition will use visual storytelling to explore the problem of short-term consumption, the experience that inspired the concept and the difference between ownership and access. Visitors will be invited to consider how they would respond to a temporary need for rain protection and to explore how a city-wide sharing system could work.

The experience will include simple questions allowing visitors to share their response to the concept and reflect on whether they would choose access and reuse instead of buying a product for temporary use.

The exhibition and online experience will conclude with one question:

Do you really need to own this?