QSARI-318 – Stop Cigarette Butt Pollution: From Waste to Resources
INFO [what will be done]
Description:
QSARI-318 – Stop Cigarette Butt Pollution: From Waste to Resources
From 21 to 29 November 2026, ALROST Natali SRL, through the QSARI-318 initiative, will carry out a public awareness and citizen engagement campaign simultaneously in Iași and Bucharest, Romania.
Dedicated information materials promoting the European Week for Waste Reduction (EWWR) will be displayed on existing QSARI-318 cigarette butt collectors at designated smoking areas.
Smokers who already use these collectors will be encouraged to invite friends and colleagues to dispose of their cigarette butts responsibly, helping prevent littering and environmental contamination.
The initiative builds on an existing network of more than 400 dedicated collectors and approximately one tonne of cigarette butts collected to date.
The collected material also supports ongoing research into its separation into eight fractions and the potential recovery of secondary raw materials.
The campaign aims to change everyday behaviour, increase participation in separate collection and demonstrate how practical infrastructure, environmental awareness and scientific research can contribute to a circular economy.
QSARI-318 – We care. We turn awareness into action.
Location [WHERE it will take place]
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Join hands and minds to prevent waste [WHY]
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Related actions
OLTRE IL RICICLO. L’USO RESPONSABILE DELLE RISORSE: LA PREVENZIONE, IL RIUSO E LA RIPARAZIONE
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