7 days of EWWR, 365 days of Bombateca – Instagram campaign

The European Week for Waste Reduction lasts 7 days. Bombateca lasts 365.

Bombateca is a community “library of things” in the Bombarda quarter of Porto, Portugal. Neighbours borrow objects they only need occasionally instead of buying them, through collection points (“Bombas”) hosted by local partner spaces.

During EWWR 2026, Bombateca and Bombarda – Quarteirão Criativo will run a joint Instagram campaign of three collaborative posts, linking this year’s theme, Material Sufficiency, to a solution that works all year round:

1. The problem and the challenge – how many things we own and barely use, and what “enough” means.
2. The solution – what Bombateca is and how to become a member.
3. Step by step – how to borrow, share and return objects, 365 days a year.

The goal is to raise awareness about reuse and reduced consumption, and to turn that awareness into a lasting habit by bringing new members and new objects into circulation in the neighbourhood.