{"id":62200,"date":"2023-04-20T10:56:49","date_gmt":"2023-04-20T08:56:49","guid":{"rendered":"https:\/\/ewwr.eu\/?post_type=thematic_focus&#038;p=62200"},"modified":"2025-03-04T18:03:14","modified_gmt":"2025-03-04T16:03:14","slug":"2023-packaging","status":"publish","type":"thematic_focus","link":"https:\/\/ewwr.eu\/it\/thematic_focus\/2023-packaging\/","title":{"rendered":"2023: Packaging"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-overlay\" style=\"background:linear-gradient(360deg,#439639,#0096d7)\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_boxes stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-post-elm post_title us_custom_d9341de6 has_text_color entry-title color_link_inherit\">2023: Packaging<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_boxes stacking_default\"><div class=\"vc_col-sm-8 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span data-contrast=\"auto\">In our everyday life, packaging helps us to contain, protect, transport and even present any kind of goods. It has become present in all the steps of the value chain, from the producer to the consumer.\u00a0 However, packaging has a massive environmental impact. In terms of use of virgin material, <strong>40% of plastics and 50% of paper used in the EU is destined for packaging<\/strong>, while, looking at the final stage of life, it accounts for <strong>36 % of municipal solid waste<\/strong>.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<blockquote>\n<p>The total packaging waste generation in the EU increased from 66 million tonnes in 2009 to 78.5 million tonnes in 2019 (around 173kg per inhabitant).<\/p>\n<\/blockquote>\n<p><span data-contrast=\"auto\">The COVID-19 pandemic might have further enhanced the trend due to more internet sales, more sales in supermarkets for food consumed at home instead of restaurants and more take-away\/prepared home delivery of food.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Once packaging becomes waste, it\u2019s sorted between <strong>recyclable and unrecyclable packaging waste<\/strong>. From 2012 to 2020, the amount of unrecyclable packaging increased. The situation is even more aggravated by <strong>a relevant amount of recyclable waste that<\/strong>, due to the lack of recycling infrastructure and the unprofitability of the recycling process, <strong>ends up in landfill<\/strong>, nevertheless. Furthermore, a relevant part is even not collected, and this affects the environment, especially the marine one. <\/span><\/p>\n<blockquote>\n<p><span data-contrast=\"auto\">To address this situation, in December 2020, the Commission set the goal that all packaging should be reusable or recyclable in an economically feasible way by 2030 with the scope to reduce packaging, over-packaging, and therefore packaging waste. The role of waste prevention is key to reaching the goal.\u00a0<\/span><\/p>\n<\/blockquote>\n<h5><span class=\"TextRun SCXW101679937 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW101679937 BCX0\">Why is prevention key to reducing the environmental impact of packaging?<\/span><\/span><span class=\"EOP SCXW101679937 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h5>\n<p><span class=\"NormalTextRun SCXW68989003 BCX0\">The environmental impact of packaging varies based on the material. Plastic packaging is the most carbon-intensive material, with a total of 1.8 tonnes of CO2e emitted for the lifecycle of one tonne of plastic packaging. It is followed by paper\/board and glass, which have emissions of 809 and 565 kg CO2e per tonne, respectively. Wood packaging has 19 kg CO2e net emissions per tonne (<\/span><span class=\"NormalTextRun SCXW68989003 BCX0\">s<\/span><span class=\"NormalTextRun SCXW68989003 BCX0\">ource: Eunomia report December 2021 based on EUROSTAT data).<\/span> <span class=\"NormalTextRun SCXW68989003 BCX0\">The assessment of the Commission\u2019s Early Warning Reports<\/span><span class=\"NormalTextRun SCXW68989003 BCX0\"> has revealed so far that <\/span><span class=\"NormalTextRun SCXW68989003 BCX0\">plastic is<\/span><span class=\"NormalTextRun SCXW68989003 BCX0\"> the most challenging packaging waste stream, in terms of recycling. <\/span><span class=\"NormalTextRun CommentStart SCXW68989003 BCX0\">The assessment found that 19 <span class=\"ui-provider gz b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">Member States<\/span> might be at risk of missing the 50% recycling target in 2025. The main reasons for not meeting the recycling targets are the low separate <\/span><span class=\"NormalTextRun SCXW68989003 BCX0\">collection rates for <\/span><span class=\"NormalTextRun SCXW68989003 BCX0\">plastic <\/span><span class=\"NormalTextRun SCXW68989003 BCX0\">packaging waste. <\/span><span class=\"NormalTextRun SCXW68989003 BCX0\">This clarifies even more how important is to promote packaging waste prevention since recycling, alone, cannot be an answer.<\/span><\/p>\n<h5><span class=\"TextRun SCXW191931663 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun CommentStart SCXW191931663 BCX0\">Why is packaging a relevant sector to move towards a circular economy?<\/span><\/span><span class=\"EOP SCXW191931663 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h5>\n<p><span class=\"TextRun SCXW134245854 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW134245854 BCX0\">The demand for packaging, together with the low levels of reuse and recyclability, <\/span><span class=\"NormalTextRun SCXW134245854 BCX0\">drives<\/span><span class=\"NormalTextRun SCXW134245854 BCX0\"> the <\/span><span class=\"NormalTextRun SCXW134245854 BCX0\">permanent <\/span><span class=\"NormalTextRun SCXW134245854 BCX0\">need <\/span><span class=\"NormalTextRun SCXW134245854 BCX0\">for<\/span><span class=\"NormalTextRun SCXW134245854 BCX0\"> non-renewable <\/span><span class=\"NormalTextRun SCXW134245854 BCX0\">primary <\/span><span class=\"NormalTextRun SCXW134245854 BCX0\">resources. <\/span><span class=\"NormalTextRun SCXW134245854 BCX0\">Finally, <\/span><span class=\"NormalTextRun SCXW134245854 BCX0\">while <\/span><span class=\"NormalTextRun SCXW134245854 BCX0\">the<\/span><span class=\"NormalTextRun SCXW134245854 BCX0\"> generation <\/span><span class=\"NormalTextRun SCXW134245854 BCX0\">of<\/span><span class=\"NormalTextRun SCXW134245854 BCX0\"> GHG emissions from packaging <\/span><span class=\"NormalTextRun SCXW134245854 BCX0\">keep<\/span><span class=\"NormalTextRun SCXW134245854 BCX0\">s<\/span><span class=\"NormalTextRun SCXW134245854 BCX0\"> rising <\/span><span class=\"NormalTextRun SCXW134245854 BCX0\">&#8211; th<\/span><span class=\"NormalTextRun SCXW134245854 BCX0\">ey are projected to reach 66 million tonnes <\/span><span class=\"NormalTextRun SCXW134245854 BCX0\">of <\/span><span class=\"NormalTextRun SCXW134245854 BCX0\">CO2e in 2030<\/span><span class=\"NormalTextRun SCXW134245854 BCX0\"> \u2013 litter from packaging has severe consequences, especially for <\/span><span class=\"NormalTextRun SCXW134245854 BCX0\">the <\/span><span class=\"NormalTextRun SCXW134245854 BCX0\">marine environment.<\/span> <\/span><\/p>\n<blockquote>\n<p><span class=\"TextRun SCXW134245854 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW134245854 BCX0\">Avoiding<\/span><span class=\"NormalTextRun SCXW134245854 BCX0\"> overpackaging and improving selective collection can <\/span><span class=\"NormalTextRun SCXW134245854 BCX0\">strongly reduce the littering phenomenon and increas<\/span><span class=\"NormalTextRun SCXW134245854 BCX0\">e<\/span><span class=\"NormalTextRun SCXW134245854 BCX0\"> the quality of the material ready fo<\/span><span class=\"NormalTextRun SCXW134245854 BCX0\">r recycling.<\/span><\/span><\/p>\n<\/blockquote>\n<h5>The role of the European Week for Waste Reduction<\/h5>\n<p>The European Week of Waste Reduction will focus on packaging for the second time in its history (the first time was during the 2016 edition). Even after 7 years, this topic keeps being key in terms of waste produced, which has not been reduced but pushed forward with the increase of the e-commerce sector. The campaign will raise awareness of the strong environmental impact of packaging, always providing inputs, ideas, and support to promote a more sustainable consumption behavior. The EWWR community will also be guided through the different kinds of packaging and the alternatives that exist to reduce packaging waste.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium with_line width_default thick_1 style_solid color_border align_center\"><div class=\"w-separator-h\"><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h5>Get inspired!<\/h5>\n<ul>\n<li><strong><a href=\"https:\/\/rethinkplasticalliance.eu\/\" target=\"_blank\" rel=\"noopener\">Rethink Plastic Campaign<\/a><\/strong>, \u00a0an alliance of leading European NGOs, representing thousands of active groups, supporters and citizens in every EU Member State.<\/li>\n<li><a href=\"https:\/\/www.fao.org\/fao-stories\/article\/en\/c\/1441299\/\" target=\"_blank\" rel=\"noopener\"><strong>Sustainable alternatives of packaging for food<\/strong><\/a>, an article by the Food and Agriculture Organisation of the United Nations<\/li>\n<li><b><a href=\"https:\/\/www.mckinsey.com\/industries\/paper-forest-products-and-packaging\/our-insights\/the-drive-toward-sustainability-in-packaging-beyond-the-quick-wins\" target=\"_blank\" rel=\"noopener\">Sustainability in packaging<\/a>, <\/b>an article by McKinsey&amp;Company<\/li>\n<li><strong><a href=\"https:\/\/wrap.org.uk\/resources\/guide\/compostable-plastic-packaging-guidance\" target=\"_blank\" rel=\"noopener\">Compostable plastic packaging guidance<\/a><\/strong>, by WRAP<\/li>\n<\/ul>\n<h5>Factsheets and infographics<\/h5>\n<ul>\n<li><span class=\"OYPEnA text-decoration-none text-strikethrough-none\"><a href=\"https:\/\/drive.google.com\/drive\/folders\/1AqWmPtKNNoZ80z68J3w-flBEFb0p6QVD?usp=drive_link\"><strong>6 Facts<\/strong><\/a> on packaging and packaging waste&#8217;s environmental impact<br \/>\nAvailable in Catalan, English, German, Greek, Hungarian,\u00a0Italian, Portuguese, Spanish, Swedish, and Turkish.<\/span><\/li>\n<li><a href=\"https:\/\/drive.google.com\/file\/d\/1e643LXrxaIiZKnvKnRYxp2txQooNS5xW\/view?usp=drive_link\"><strong>Bag Swap Station<\/strong><\/a>\u00a0initiative<br \/>\n<span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Available in Catalan, English, Italian, and Turkish.<\/span><\/li>\n<li><strong><a href=\"https:\/\/drive.google.com\/drive\/folders\/1S58HQ_UcE4lbPevwRRjoen2MTRYbXJEC?usp=drive_link\">#WhyOverPackaging<\/a> <\/strong>Challenge<br \/>\n<span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Available in English, and Italian.<\/span><\/li>\n<li><strong><a href=\"https:\/\/drive.google.com\/drive\/folders\/1sj6DbkRkErNlvcYiNk7YAMj7hrIXdYLy?usp=drive_link\">Packaging Diary<\/a> <\/strong>educational tool<br \/>\n<span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Available in Catalan, English, Greek, Italian, Portuguese, and Spanish.<\/span><\/li>\n<li><strong><a href=\"https:\/\/drive.google.com\/drive\/folders\/19WZBgJiwcqpgUHy9MziVhXsDNtNdSRnv?usp=drive_link\">Inspirations<\/a><\/strong> to join the EWWR 2023<br \/>\nAvailable in English and Italian.<\/li>\n<\/ul>\n<h5>Events to celebrate EWWR&#8217;s 15th Birthday<\/h5>\n<p>EWWR celebrates its 15th anniversary with a bunch of activities and events for waste prevention. Check out the <a href=\"https:\/\/ewwr.eu\/it\/events\/\">events page<\/a>.<\/p>\n<h5>Poster<\/h5>\n<p>You can download below the thematic poster on packaging. Use it to inspire others to take action for the EWWR! The poster is also available translated in the other EWWR languages to push the message of waste reduction at the very local level: <a href=\"https:\/\/drive.google.com\/drive\/folders\/1nSa-2PjHz8BxlIJl1Y5vyYXagX5hcVKT?usp=drive_link\">Catalan<\/a>, <a href=\"https:\/\/drive.google.com\/drive\/folders\/1z50_69ZLLvKfRkE6I9smLIE9f_WvMNzh?usp=drive_link\">Spanish<\/a>,\u00a0<a href=\"https:\/\/drive.google.com\/drive\/folders\/1WSOgixslxCHWg3Eor5rxuOGcTGW7p7cB?usp=drive_link\">Italian<\/a>, <a href=\"https:\/\/drive.google.com\/drive\/folders\/19gU98Eb5eLiYeD5ljWvT0i43r0PYoPtr?usp=drive_link\">Portuguese<\/a>, <a href=\"https:\/\/drive.google.com\/drive\/folders\/1nmcsCModX7jXjQ31JIFEWaDEP6C5v9dH?usp=drive_link\">\u00a0Turkish<\/a>, <a href=\"https:\/\/drive.google.com\/drive\/folders\/1XNTToLPTec6lnz1I9_XLYwuctF4a4EbZ?usp=drive_link\">Greek<\/a>, <a href=\"https:\/\/drive.google.com\/drive\/folders\/1H439KKNuMxhXrXWwJySQXIiQGlr4e0ld?usp=drive_link\">French<\/a>, <a href=\"https:\/\/drive.google.com\/drive\/folders\/15ytahJ4MAjtsQLKIsiTKZAABCbMZN682?usp=drive_link\">Dutch<\/a>, <a href=\"https:\/\/drive.google.com\/drive\/folders\/1xLMJuo-auBuWC3qeqMUiAEg52QywRB-X?usp=drive_link\">Estonian<\/a>, <a href=\"https:\/\/drive.google.com\/drive\/folders\/1fnXhp-oLekxQIM0d4qYK6OXVWzDoBDZb?usp=drive_link\">Hungarian<\/a>, <a href=\"https:\/\/drive.google.com\/drive\/folders\/1QsWtNAkIFayDk84uzsb_r4BqidRQ0NK6?usp=drive_link\">Swedish<\/a>.<\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_middle align_center\" style=\"--hwrapper-gap:1.2rem\"><div class=\"w-post-elm post_image us_custom_e4152d1a stretched\"><img loading=\"lazy\" decoding=\"async\" width=\"212\" height=\"300\" src=\"https:\/\/ewwr.eu\/wp-content\/uploads\/2023\/04\/EWWR-2023-Packaging_EN-212x300.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/ewwr.eu\/wp-content\/uploads\/2023\/04\/EWWR-2023-Packaging_EN-212x300.jpg 212w, https:\/\/ewwr.eu\/wp-content\/uploads\/2023\/04\/EWWR-2023-Packaging_EN-723x1024.jpg 723w, https:\/\/ewwr.eu\/wp-content\/uploads\/2023\/04\/EWWR-2023-Packaging_EN-550x779.jpg 550w, https:\/\/ewwr.eu\/wp-content\/uploads\/2023\/04\/EWWR-2023-Packaging_EN.jpg 1684w\" sizes=\"auto, (max-width: 212px) 100vw, 212px\" \/><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_8 icon_atleft\" title=\"Download Poster\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/drive.google.com\/drive\/folders\/1xifpr97mvETkhldZrkHhUDKkRyZtlh3r?usp=share_link\"><i class=\"fas fa-cloud-download\"><\/i><span class=\"w-btn-label\">Download the Thematic Poster and the Social media kit<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner type_sticky\"><div class=\"wpb_wrapper\" style=\"top:200px\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_1 icon_atleft\" title=\"See all archived materials\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/drive.google.com\/drive\/folders\/1IPWXsBfwZLQb3HZDJTUWWO1SiDSOKuM1?usp=sharing\"><i class=\"fas fa-archive\"><\/i><span class=\"w-btn-label\">See all archived materials<\/span><\/a><\/div><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_1 us_custom_e8593e36 icon_atleft\" target=\"_blank\" rel=\"nofollow\" title=\"See all archived materials\" href=\"https:\/\/drive.google.com\/file\/d\/1cmNLUsfR0jXpAIVo8rOIObr4TvSsfm77\/view?usp=drive_link\"><i class=\"fas fa-archive\"><\/i><span class=\"w-btn-label\">Discover this edition&#8217;s winning actions<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"2023: PackagingIn our everyday life, packaging helps us to contain, protect, transport and even present any kind of goods. It has become present in all the steps of the value chain, from the producer to the consumer.\u00a0 However, packaging has a massive environmental impact. In terms of use of virgin material, 40% of plastics and...","protected":false},"featured_media":62201,"parent":0,"template":"","thematic_focus_edition":[2782],"class_list":["post-62200","thematic_focus","type-thematic_focus","status-publish","has-post-thumbnail","hentry","thematic_focus_edition-2782"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2023: Packaging - EWWR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ewwr.eu\/it\/thematic_focus\/2023-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2023: Packaging - EWWR\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ewwr.eu\/it\/thematic_focus\/2023-packaging\/\" \/>\n<meta property=\"og:site_name\" content=\"EWWR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ewwr.eu\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-04T16:03:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ewwr.eu\/wp-content\/uploads\/2023\/04\/EWWR-2023-Packaging_EN.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1684\" \/>\n\t<meta property=\"og:image:height\" content=\"2384\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@2EWWR\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ewwr.eu\\\/it\\\/thematic_focus\\\/2023-packaging\\\/\",\"url\":\"https:\\\/\\\/ewwr.eu\\\/it\\\/thematic_focus\\\/2023-packaging\\\/\",\"name\":\"2023: Packaging - 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