{"id":1794,"date":"2020-08-30T10:40:28","date_gmt":"2020-08-30T08:40:28","guid":{"rendered":"http:\/\/ewwr.ynnesti2.it\/?page_id=1794"},"modified":"2026-03-31T12:03:12","modified_gmt":"2026-03-31T10:03:12","slug":"2020-invisible-waste","status":"publish","type":"page","link":"https:\/\/ewwr.eu\/it\/thematic-focus\/2020-invisible-waste\/","title":{"rendered":"2020: Invisible waste"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-overlay\" style=\"background:linear-gradient(360deg,#439639,#0096d7)\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_boxes stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-post-elm post_title us_custom_d9341de6 has_text_color entry-title color_link_inherit\">2020: Invisible waste<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto with_video with_youtube with_shape\"><div id=\"us_bg_video_o85e\" class=\"l-section-video\"><script id=\"us_bg_video_o85e-script\">!function(w){var node = document.getElementById( 'us_bg_video_o85e' );if ( w.innerWidth <= 600 ) { node.remove() }}(window);<\/script><style>@media(max-width:600px){#us_bg_video_o85e{display:none!important}}<\/style><script id=\"youtube_o85e\">\r\n\t\t\t\t\twindow.USYTPlayers = ( window.USYTPlayers || { initYTFunctions: [], optionsYT: [], USYTInited: false } );\r\n\t\t\t\t\twindow.USYTPlayers.initYTFunctions.push( function() {\r\n\t\t\t\t\t\tvar player = new YT.Player( \"youtube_o85e\" , {\r\n\t\t\t\t\t\t\tvideoId: \"A6qJPd9S2pY\",\r\n\t\t\t\t\t\t\tplayerVars: {\"playlist\":\"A6qJPd9S2pY\",\"autohide\":1,\"autoplay\":1,\"mute\":1,\"controls\":0,\"disablekb\":1,\"enablejsapi\":1,\"fs\":0,\"loop\":1,\"rel\":0,\"showinfo\":0},\r\n\t\t\t\t\t\t\tevents: {\r\n\t\t\t\t\t\t\t\tonReady: function ( e ) {\r\n\t\t\t\t\t\t\t\t\te.target.mute();\r\n\t\t\t\t\t\t\t\t\te.target.playVideo();\r\n\t\t\t\t\t\t\t\t\te.target.g.allow = \"autoplay; fullscreen; picture-in-picture\";\r\n\t\t\t\t\t\t\t\t\te.target.g.width = window.innerWidth;\r\n\t\t\t\t\t\t\t\t\te.target.g.loading = \"lazy\";\r\n\t\t\t\t\t\t\t\t\te.target.g.dispatchEvent( new Event( \"resize\", { bubbles: true } ) );\r\n\t\t\t\t\t\t\t\t}\r\n\t\t\t\t\t\t\t}\r\n\t\t\t\t\t\t});\r\n\t\t\t\t\t\tdocument.querySelector( \"script#youtube_api_o85e\" ).remove();\r\n\t\t\t\t\t} );\r\n\t\t\t\t\twindow.onYouTubeIframeAPIReady = function() {\r\n\t\t\t\t\t\twindow.USYTPlayers.initYTFunctions.forEach( function( YTPlayer ) {\r\n\t\t\t\t\t\t\tif ( typeof YTPlayer === \"function\" ) {\r\n\t\t\t\t\t\t\t\tYTPlayer();\r\n\t\t\t\t\t\t\t}\r\n\t\t\t\t\t\t} );\r\n\t\t\t\t\t};\r\n\t\t\t\t\tvar script = document.createElement( \"script\" );\r\n\t\t\t\t\tscript.id = \"youtube_api_o85e\";\r\n\t\t\t\t\tscript.src = \"https:\/\/www.youtube.com\/iframe_api\";\r\n\t\t\t\t\tdocument.head.append( script );\r\n\t\t\t\t<\/script><\/div><div class=\"l-section-shape type_triangle-2-inv pos_top on_front hor_flip\" style=\"height:10vh;color:#439639\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 8\" preserveAspectRatio=\"none\" width=\"100%\" height=\"100%\">\r\n\t<path fill=\"currentColor\" d=\"M64 9 L0 9 L0 7.9 L48 0 L64 7.9 Z\"\/>\r\n<\/svg><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_custom\" style=\"height:600px\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_boxes stacking_default\"><div class=\"vc_col-sm-8 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Did you know that to manufacture a smartphone weighing less than 200 grams and coming in a small package, an unbelievable <a href=\"https:\/\/www.youtube.com\/watch?v=A6qJPd9S2pY\" target=\"_blank\" rel=\"noopener noreferrer\">86 kilograms<\/a> of waste are produced? <strong>What you see is not always the true heavyweight<\/strong>\u2026 \u201cInvisible waste\u201d refers to the large amount of waste generated during the manufacturing process of products. A big share of invisible waste cannot be recycled and ends up in landfills and incinerators. Along with the waste footprint come also the impact of the Co2 generated and a burdensome cost for climate. For a sustainable production and consumption, products must have a longer service life, be easier to repair and recycle, and ultimately be completely non-toxic the day they are recycled. Increasing product service life reduces the need for new production and thereby the quantity of waste produced through manufacturing.<\/p>\n<p><strong>NEW!<\/strong> Read more about the waste and climate footprint of products in <strong><a href=\"https:\/\/drive.google.com\/file\/d\/19hv0zN_C_c5O8BgWTHmxtRtIpICJ0H10\/view?usp=sharing\" target=\"_blank\" rel=\"noopener noreferrer\">this report<\/a><\/strong> published by Avfall Sverige in 2015 and now available in English.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h5>What can I do about it?<\/h5>\n<p>This year, the EWWR challenges you to get informed and raise awareness on the huge amount of waste that we all unconsciously generate. We need to make this waste visible in order to make informed decisions when choosing which product to purchase, and take responsibility for our footprint. <strong>Producers, consumers, decision-makers, we all can take action to reduce the invisible waste<\/strong>. Extending the life of products by reuse and repair, buying second-hand, renting and sharing products rather than owning them, obtaining an eco-label and joining producer responsibility\u2019s schemes\u2026 The list is long!<\/p>\n<p>A set of tools have been developed to support you in learning and communicating about this theme. <strong>Do you dare to know what your real weight is?<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium with_line width_default thick_1 style_solid color_border align_center\"><div class=\"w-separator-h\"><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h5>Poster<\/h5>\n<p>You can download below the thematic poster on invisible waste. Use it to inspire others to take action for the EWWR! (Download in pdf or jpg)<\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_middle align_center\" style=\"--hwrapper-gap:1.2rem\"><div class=\"w-post-elm post_image us_custom_e4152d1a stretched\"><img loading=\"lazy\" decoding=\"async\" width=\"214\" height=\"300\" src=\"https:\/\/ewwr.eu\/wp-content\/uploads\/2020\/08\/thematic_focus-2020-214x300.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/ewwr.eu\/wp-content\/uploads\/2020\/08\/thematic_focus-2020-214x300.jpg 214w, https:\/\/ewwr.eu\/wp-content\/uploads\/2020\/08\/thematic_focus-2020-732x1024.jpg 732w, https:\/\/ewwr.eu\/wp-content\/uploads\/2020\/08\/thematic_focus-2020-550x770.jpg 550w, https:\/\/ewwr.eu\/wp-content\/uploads\/2020\/08\/thematic_focus-2020-scaled.jpg 1829w\" sizes=\"auto, (max-width: 214px) 100vw, 214px\" \/><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_8 icon_atleft\" title=\"Download Poster\" target=\" _blank\" rel=\"nofollow\" href=\"https:\/\/drive.google.com\/drive\/folders\/1kEzenPVqvwanLB37wPXF2fGCGzIt9cRm?usp=sharing\"><i class=\"fas fa-cloud-download\"><\/i><span class=\"w-btn-label\">Download Poster<\/span><\/a><\/div><\/div><div class=\"w-separator size_medium with_line width_default thick_1 style_solid color_border align_center\"><div class=\"w-separator-h\"><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h5>Factsheets and infographics<\/h5>\n<ul>\n<li>Your stuff weighs a ton! Infographics on the invisible waste of a drill, a laptop and a pair of trousers. Source: <a href=\"https:\/\/drive.google.com\/file\/d\/19hv0zN_C_c5O8BgWTHmxtRtIpICJ0H10\/view?usp=sharing\" target=\"_blank\" rel=\"noopener noreferrer\">Avfall Sverige, 2015<\/a><\/li>\n<li>Getting to know ecolabels<\/li>\n<li>Memory game on ecolabels<\/li>\n<li>Digital clean-up: lighten your invisible footprint!<\/li>\n<li>Circular design workshop guide by <a href=\"https:\/\/chapters.openideo.com\/barcelona-chapter\/\" target=\"_blank\" rel=\"noopener noreferrer\">OpenIDEO Barcelona Chapter<\/a><\/li>\n<li>Waste reduction quiz<\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-hwrapper valign_middle align_center\" style=\"--hwrapper-gap:1.2rem\"><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_8 icon_atleft\" title=\"Download Poster\" target=\" _blank\" rel=\"nofollow\" href=\"https:\/\/drive.google.com\/drive\/folders\/1rFo2WxFgqtcYhn3KjKBGJ6nUwy0dLaTg?usp=sharing\"><i class=\"fas fa-cloud-download\"><\/i><span class=\"w-btn-label\">Download Factsheets and infographics<\/span><\/a><\/div><div class=\"w-separator size_medium with_line width_default thick_1 style_solid color_border align_center\"><div class=\"w-separator-h\"><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h5>Videos<\/h5>\n<p>Share these videos to make invisible waste visible! Click on the video titles to play them full screen.<\/p>\n<\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/A6qJPd9S2pY?autoplay=0&controls=1&origin=https:\/\/ewwr.eu\/it&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/ivUG546Fs_0?autoplay=0&controls=1&origin=https:\/\/ewwr.eu\/it&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium with_line width_default thick_1 style_solid color_border align_center\"><div class=\"w-separator-h\"><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default reversed stacking_default\"><div class=\"vc_col-sm-8 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h5>The anatomy of action toolkit<\/h5>\n<p>A handy action set for everyday sustainable living developed by UN Environment and the UnSchool. The toolkit includes videos and infographics on five areas of action that can help achieving the Sustainable Development Goal: food, stuff, mobility, money and leisure. Check out the actions on <a href=\"https:\/\/anatomyofaction.org\/stuff\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>STUFF<\/strong><\/a> and start reducing invisible waste. You can use all the tools to support your EWWR action and\/or share them on social media with the hashtags #anatomyofaction #EWWR.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-grid us_post_list apply_url_params type_grid layout_877 cols_1 overflow_hidden preload_style_spinner\" id=\"us_post_list_e5bd\" style=\"--columns:1;--gap:1.5rem;\"><style>.layout_877 .w-grid-item-h{}.layout_877 .usg_post_image_1{transition-duration:0.3s;transform-origin:50% 50%;transform:scale(1) translate(0%,0%)}.layout_877 .w-grid-item-h:focus-within .usg_post_image_1,.layout_877 .w-grid-item-h:hover .usg_post_image_1{transform:scale(1.05) translate(0%,10px);opacity:1}.layout_877 .usg_vwrapper_1{transition-duration:0.3s;transform-origin:50% 50%;transform:scale(1) translate(0%,101%)}.layout_877 .w-grid-item-h:focus-within .usg_vwrapper_1,.layout_877 .w-grid-item-h:hover .usg_vwrapper_1{transform:scale(1) translate(0%,0%);opacity:1}.layout_877 .usg_post_image_1{left:0!important;top:0!important;bottom:0!important;right:0!important}.layout_877 .usg_vwrapper_1{left:0!important;bottom:-1px!important;right:0!important;padding:0.5rem!important;background:var(--color-content-bg-alt)!important}.layout_877 .usg_post_title_1{color:#333333!important}<\/style><div class=\"w-grid-list\">\t<article class=\"w-grid-item size_1x1 post-1831 attachment type-attachment status-inherit hentry\" data-id=\"1831\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t\t<a ref=\"magnificPopupGrid\" href=\"https:\/\/ewwr.eu\/wp-content\/uploads\/2020\/08\/Anatomy-of-action.png\" class=\"w-grid-item-anchor\" aria-label=\"Anatomy of action\"><\/a>\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"750\" src=\"https:\/\/ewwr.eu\/wp-content\/uploads\/2020\/08\/Anatomy-of-action.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/ewwr.eu\/wp-content\/uploads\/2020\/08\/Anatomy-of-action.png 750w, https:\/\/ewwr.eu\/wp-content\/uploads\/2020\/08\/Anatomy-of-action-300x300.png 300w, https:\/\/ewwr.eu\/wp-content\/uploads\/2020\/08\/Anatomy-of-action-150x150.png 150w, https:\/\/ewwr.eu\/wp-content\/uploads\/2020\/08\/Anatomy-of-action-550x550.png 550w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/div><div class=\"w-vwrapper usg_vwrapper_1 grid_arrow_top align_center valign_top\" style=\"--vwrapper-gap:0.7rem\"><p class=\"w-post-elm post_title usg_post_title_1 has_text_color entry-title color_link_inherit\">Anatomy of action<\/p><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div><div class=\"g-loadmore hidden\"><div class=\"g-preloader type_1\"><div><\/div><\/div><\/div><div class=\"w-grid-list-json hidden\" onclick='return 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class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_8 icon_atleft\" title=\"Check out the actions on STUFF \" target=\" _blank\" rel=\"nofollow\" href=\"https:\/\/anatomyofaction.org\/stuff\/\"><i class=\"fas fa-external-link\"><\/i><span class=\"w-btn-label\">Check out the actions on STUFF<\/span><\/a><\/div><div class=\"w-separator size_medium with_line width_default thick_1 style_solid color_border align_center\"><div class=\"w-separator-h\"><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h5>USEFUL LINKS<\/h5>\n<ul>\n<li><a href=\"https:\/\/www.shareable.net\/how-to-start-a-library-of-things\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to start a library of things<\/a> &#8211; article by Shareable<\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=X6HDcubgxRk&amp;feature=emb_title\" target=\"_blank\" rel=\"noopener noreferrer\">Illustrated video about circular economy<\/a> &#8211; Sustainability Illustrated<\/li>\n<li><a href=\"https:\/\/spruceup.co.uk\/zero-waste-at-home\/\" target=\"_blank\" rel=\"noopener noreferrer\">35 easy ways to go zero waste at home<\/a> &#8211; blog post by Spruce Up!<\/li>\n<\/ul>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The invisible waste theme was inspired by two national campaigns of EWWR Coordinators:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.avfallsverige.se\/invisiblewaste\/\" target=\"_blank\" rel=\"noopener noreferrer\">Campaign on invisible waste in Sweden,<\/a> by <em>Avfall Sverige<\/em>;<\/li>\n<li><a href=\"https:\/\/longuevieauxobjets.gouv.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cLong life to objects\u201d campaign in France<\/a>, by <em>ADEME<\/em>.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner type_sticky\"><div class=\"wpb_wrapper\" style=\"top:200px\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_1 icon_atleft\" title=\"See all archived materials\" target=\" _blank\" rel=\"nofollow\" href=\"https:\/\/drive.google.com\/drive\/folders\/1bbp_1ieAxYfbXcDD8BNC0RBvSGFzd0Et?usp=sharing\"><i class=\"fas fa-archive\"><\/i><span class=\"w-btn-label\">See all archived materials<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":1763,"parent":1530,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"coordinator_country":[],"class_list":["post-1794","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2020: Invisible waste - EWWR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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