{"id":108525,"date":"2026-04-17T15:15:16","date_gmt":"2026-04-17T13:15:16","guid":{"rendered":"https:\/\/ewwr.eu\/?post_type=thematic_focus&#038;p=108525"},"modified":"2026-04-23T16:29:39","modified_gmt":"2026-04-23T14:29:39","slug":"2026-material-sufficiency","status":"publish","type":"thematic_focus","link":"https:\/\/ewwr.eu\/fr\/thematic_focus\/2026-material-sufficiency\/","title":{"rendered":"2026: Material Sufficiency"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-overlay\" style=\"background:var(--color-header-middle-bg-grad, var(--color-header-middle-bg) )\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_boxes stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"vc_column-overlay\" style=\"background:var(--color-header-middle-bg-grad, var(--color-header-middle-bg) )\"><\/div><div class=\"wpb_wrapper\"><div class=\"w-post-elm post_title us_custom_ef5b501b has_text_color entry-title color_link_inherit\">2026: Material Sufficiency<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-8 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span style=\"font-weight: 400;\">In 2026, the European Week for Waste Reduction (EWWR) focuses on <\/span><b>Material Sufficiency<\/b><span style=\"font-weight: 400;\"> \u2014 a powerful approach to reducing waste by rethinking how much we consume, what we truly need, and how we organise our systems of production and consumption.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sufficiency is about ensuring wellbeing for all while respecting planetary boundaries. It challenges us to move beyond managing waste and instead prevent it at its source.<\/span><\/p>\n<\/div><\/div><div class=\"w-html\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/gGMrrcEC8Ko?si=2C05_XVGAESsG28s\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Watch this <strong>ADEME video<\/strong>, which presents the <strong>concept of sobriety<\/strong> at the territorial scale and explains it through <strong>concrete examples<\/strong> across different areas: mobility, urban planning, tourism, water, buildings, digital technology, and consumption. The video is in French, but you can enable YouTube subtitles in your language.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner type_sticky\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1 has_scroll_effects has_translate_y icon_atleft\" href=\"https:\/\/drive.google.com\/drive\/folders\/1IPWXsBfwZLQb3HZDJTUWWO1SiDSOKuM1?usp=drive_link\" data-us-scroll=\"{&quot;from_initial_position&quot;:&quot;0&quot;,&quot;start_position&quot;:&quot;0%&quot;,&quot;end_position&quot;:&quot;100%&quot;,&quot;delay&quot;:&quot;0.1s&quot;,&quot;translate_y_direction&quot;:&quot;up&quot;,&quot;translate_y_speed&quot;:&quot;0.5x&quot;}\"><i class=\"fas fa-archive\"><\/i><span class=\"w-btn-label\">See all the materials<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4><b>What is sufficiency\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The IPCC defines sufficiency as <strong>policies, measures and everyday practices that reduce the demand for energy, materials, land and water<\/strong> \u2014 while delivering human wellbeing for all within planetary boundaries. In simple terms, sufficiency means: <\/span><i><span style=\"font-weight: 400;\">Focusing on what we truly need to live well and organising our societies to meet those needs using fewer resources.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Sufficiency places <strong>wellbeing at the centre<\/strong>. It asks not only <\/span><i><span style=\"font-weight: 400;\">how efficiently<\/span><\/i><span style=\"font-weight: 400;\"> we produce and consume, but also <\/span><i><span style=\"font-weight: 400;\">how much is enough<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sufficiency focuses on the needs of people and thus on wellbeing. By prioritising the amount, level, and nature of goods and services that require resources, sufficiency is different from efficiency, which is concerned with reducing the relative amount of resources needed to provide a given good or service by technological solutions. Services and work-places closer to homes, an adequate public transport infrastructure accessible and affordable for all, vehicle sizes adapted to needs, shared building spaces and a more efficient living space distribution that avoids both over- and under-occupation, better-quality clothes, longer-lasting products, more plant-based food and decent access to drinking water for all, all have to do with sufficiency. Such changes require adequate policies. (<\/span><span style=\"font-weight: 400;\">Source: <a href=\"https:\/\/eeb.org\/wp-content\/uploads\/2024\/03\/sufficiency_manifesto.pdf\">Sufficiency Manifesto<\/a><\/span><span style=\"font-weight: 400;\">)<\/span><\/p>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4><b>Why sufficiency matters now<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The <strong>Circular Economy<\/strong> has driven important progress in sustainable resource management. However, many initiatives still focus on optimising existing systems, based on a traditional linear economy, rather than reducing overall material demand. <strong>If waste prevention is not prioritised, we will not reach the targets to keep humans\u2019 emissions within the planet boundaries<\/strong>. Recycling alone cannot compensate for continuously growing consumption levels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A sufficiency-based Circular Economy shifts the focus upstream:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Preventing waste before it is created<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reducing unnecessary production<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Designing systems that meet needs with fewer materials<\/span><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-message us_custom_175b29d5 color_blue with_icon\"><div class=\"w-message-icon\"><i class=\"fas fa-star\"><\/i><\/div><div class=\"w-message-body\"><p>One common criticism of the CE \u2013 as designed and implemented today \u2013 is that it focuses too much on recycling over \u201crefuse, reduce, and rethink\u201d strategies. By not prioritising or emphasising upstream waste reduction strategies, most initiatives in the current production system still focus on incremental resource use optimisation strategies, instead of challenging the continued use of resources overall.<\/p>\n<p>Unfortunately, optimising a broken system does not fix it. In the end, all we achieve is a slightly faster\/cheaper\/less resource-intensive\u2026 but no less broken system.<\/p>\n<p>In this context, the CE may simply keep enabling a culture of consumerism and waste, further fueling inequalities and resource depletion. Addressing this requires a shift in our current systems of production and consumption, which can be facilitated by embracing a sufficiency-based Circular Economy.<\/p>\n<p>Esra Tat, Executive Director of Zero Waste Europe<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner type_sticky\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4 data-pm-slice=\"1 1 &#091;&#093;\"><strong>QUESTION our choices, VALUE our resources!<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Material sufficiency means redefining prosperity, which is far from asking for sacrifice or making all of us unhappy. It means:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Services and workplaces closer to homes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accessible and affordable public transport<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vehicle sizes adapted to actual needs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shared spaces<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Better distribution of living space<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Durable, high-quality products<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Repairable goods<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More plant-based food options<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Access to safe drinking water for all<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The <strong>European Week for Waste Reduction challenges its community to adopt the sufficiency principle<\/strong> to rethink choices and behaviours, but also infrastructure and public policies, reaching the <\/span><i><span style=\"font-weight: 400;\">fair consumption space<\/span><\/i><span style=\"font-weight: 400;\">, where humans flourish while planet boundaries are respected to reach climate stability.<\/span><\/p>\n<\/div><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"495\" src=\"https:\/\/ewwr.eu\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-16-122808-1024x495.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/ewwr.eu\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-16-122808-1024x495.png 1024w, https:\/\/ewwr.eu\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-16-122808-300x145.png 300w, https:\/\/ewwr.eu\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-16-122808-550x266.png 550w, https:\/\/ewwr.eu\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-16-122808.png 1051w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/hotorcool.org\/publications\/a-climate-for-sufficiency-1-5-degree-lifestyles-report\/\"><span style=\"font-weight: 400;\">A Climate for Sufficiency<\/span><\/a><span style=\"font-weight: 400;\"> by Hot or Cool Institute<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_bf7c5144 height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-8 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><b>Join the EWWR<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Material sufficiency is about redesigning our systems to ensure fairness, resilience and sustainability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thousands of actions across Europe already demonstrate that living well with fewer materials is not only possible \u2014 it is desirable.<\/span><\/p>\n<p><strong>Get inspired.<br \/>\nOrganise your action.<br \/>\nContribute to a resource-wise and climate-resilient Europe.<\/strong><\/p>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>You can download below the EWWR 2026 thematic poster. Use it to inspire others to take action for the EWWR! It is available in Dutch, English, French and Portuguese.<\/span><\/p>\n<\/div><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1 icon_atleft\" href=\"https:\/\/drive.google.com\/drive\/folders\/18FUR9h4pUgB86tv_C4AjjPncK0iQTyqB?usp=drive_link\"><i class=\"fas fa-cloud-download\"><\/i><span class=\"w-btn-label\">Download the Thematic Poster and the Social media kit<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"723\" height=\"1024\" src=\"https:\/\/ewwr.eu\/wp-content\/uploads\/2026\/04\/EWWR26_Poster_ENG-723x1024.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/ewwr.eu\/wp-content\/uploads\/2026\/04\/EWWR26_Poster_ENG-723x1024.png 723w, https:\/\/ewwr.eu\/wp-content\/uploads\/2026\/04\/EWWR26_Poster_ENG-212x300.png 212w, https:\/\/ewwr.eu\/wp-content\/uploads\/2026\/04\/EWWR26_Poster_ENG-550x779.png 550w, https:\/\/ewwr.eu\/wp-content\/uploads\/2026\/04\/EWWR26_Poster_ENG.png 1684w\" sizes=\"auto, (max-width: 723px) 100vw, 723px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\"><span style=\"color: #439639;\">Get inspired<\/span><\/h2>\n<h4><strong>What does sufficiency look like in practice?<\/strong><\/h4>\n<p>EWWR 2026 invites you to turn sufficiency into action through four key areas:<\/p>\n<ol>\n<li><span style=\"color: #439639;\"><b> Shared Economy: <span style=\"color: #333333;\">Promote sharing over ownership. <\/span><\/b><\/span>Many are the occasions during which you don\u2019t need to own an item in order to appreciate and enjoy a specific activity and experience. You could borrow it from a friend, or rent it from a shared service provider, and public authorities could arrange a library of things in their city.<\/li>\n<\/ol>\n<ol start=\"2\">\n<li><span style=\"color: #439639;\"><b> Reuse: <span style=\"color: #333333;\">Extend the life of products through reuse systems and redistribution networks. <\/span><\/b><\/span>From the most common solution of reusable cups and packaging to the treasures hidden in the reuse facilities, of course considering also the second-hand markets in their totality, for textiles, furniture, electronic devices, etc.<\/li>\n<\/ol>\n<ol start=\"3\">\n<li><span style=\"color: #439639;\"><b> Repair: <\/b><span style=\"color: #333333;\"><strong>Support repair culture, skills and infrastructure to keep products in use longer. <\/strong><\/span><\/span>Public authorities at all levels are called to promote and support repair businesses and activities, with an obligation for products such as personal and household electronics. But also manufactures need to make information on repair easily accessible.<\/li>\n<\/ol>\n<ol start=\"4\">\n<li><span style=\"color: #439639;\"><b> Designed to last: <\/b><span style=\"color: #333333;\"><strong>Encourage durable, repairable and modular product design. <\/strong><\/span><\/span>A change on how products are designed is needed to reduce the resources needed during the production process and to make items last longer. Many are the sustainable alternative solutions our there. Whenever a new items is truly needed, opting for a repairable, and designed to last option should be the preferred choice.<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Thousands of initiatives across Europe are already demonstrating that sufficiency is practical and enjoyable but also beneficial not only environmentally, but socially and economically. <strong><span style=\"color: #439639;\">Now it is your turn<\/span><\/strong>. <strong>Get inspired by the EWWR and share your actions to reduce the use of material resources not at the expenses of happiness, comfort and efficiency.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The section below collects <strong>recommendations and inspiring ideas<\/strong> to apply this new mindset for all the 5 EWWR categories.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-2 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"722\" src=\"https:\/\/ewwr.eu\/wp-content\/uploads\/2026\/04\/4-1024x722.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/ewwr.eu\/wp-content\/uploads\/2026\/04\/4-1024x722.png 1024w, https:\/\/ewwr.eu\/wp-content\/uploads\/2026\/04\/4-300x212.png 300w, https:\/\/ewwr.eu\/wp-content\/uploads\/2026\/04\/4-550x388.png 550w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4><b>ARE YOU A PUBLIC AUTHORITY?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Public authorities play a crucial role in shaping infrastructure, regulations and public procurement systems. You can lead by example and support resource-wise approaches:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integrate sufficiency criteria into public procurement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Develop waste prevention strategies for large events<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Support local reuse and repair centres<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promote shared public infrastructure and services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encourage efficient use of public buildings and spaces<\/span><\/li>\n<\/ul>\n<p><b>Prevent waste in large events<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The impact of large events on resource consumption is beyond any doubt. Their number and footprint make it essential to introduce sustainability as a criterion in their organisation. Although there are several factors that come together to make an event more sustainable, in practice one of the most relevant is the generation of waste and its management. There are an increasing concern and commitment on the part of regional and local administrations to make the large events organised in their territories greener, with private stakeholders also being increasingly committed to sustainability, as well as the participants of those events. However, the many aspects involved makes the challenge is often beyond the capabilities and resources. This is why the cities of Klaipeda, Krakow, Bologna, Malaga and the region of Central Macedonia in Greece came together to explore this field and identify good practices.<\/span><\/p>\n<p><a href=\"https:\/\/www.acrplus.org\/docs\/en\/2025204320_minev-23-success-stories.pdf\"><span style=\"font-weight: 400;\">Download the guidelines<\/span><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-2 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"722\" src=\"https:\/\/ewwr.eu\/wp-content\/uploads\/2026\/04\/5-1024x722.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/ewwr.eu\/wp-content\/uploads\/2026\/04\/5-1024x722.png 1024w, https:\/\/ewwr.eu\/wp-content\/uploads\/2026\/04\/5-300x212.png 300w, https:\/\/ewwr.eu\/wp-content\/uploads\/2026\/04\/5-550x388.png 550w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4><span style=\"font-weight: 400;\"><b>ARE YOU A PRIVATE ENTREPRENEUR?<\/b><\/span><\/h4>\n<p>Businesses are key actors in reducing material use and reshaping consumption patterns. Sufficiency creates opportunities for innovation by focusing on durability, service-based models and customer trust. You can:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Develop product-as-a-service models<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer repair and maintenance services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Design long-lasting products<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduce packaging and material intensity<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facilitate second-hand or refurbishment systems<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Educate customers on sustainable use<\/span><\/li>\n<\/ul>\n<p><b>Be a sustainable SME in the touristic sector<\/b><\/p>\n<p><span style=\"font-weight: 400;\">As tourism SMEs are facing an increasing demand in more sustainable accommodation and hospitality services from tourists, as well as their local and regional authorities, which they want to meet, research show that the level of knowledge or skills often hamper these improvements. The TouriSME project, funded by the European Union&#8217;s European Innovation Council and SMEs Executive Agency, gathered more than 60 SMEs from some of Europe&#8217;s leading tourism destinations &#8211; Spain, Italy, France and Cyprus, to offer them capacity building, study visits and other learning opportunities. This publication contains some 106 good practices coming from various SMEs in the tourism sector.<\/span><\/p>\n<p><a href=\"https:\/\/www.acrplus.org\/global\/gene\/link.php?doc_link=\/docs\/2025181443_tourisme-compendium-of-best-practices.pdf&amp;fg=1\"><span style=\"font-weight: 400;\">Download the guidelines<\/span><\/a><\/p>\n<p><b>Activate sustainable behaviour in your fans<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Sport organisations have a significant potential to influence certain behaviour, patterns and processes in multiple ways and from different angles &#8211; from the way they operate daily and organise events, the choices and new principles they put in front of their followers, fans and visitors and most importantly &#8211; the way the collaborate with their local and regional authorities. The increasing trend in &#8220;greening&#8221; sports is evident and many sport organisations are putting forward various strategies and roadmaps revolving around sustainability, and environmental management &#8211; spanning across various aspects such as waste management, biodiversity, food and beverage management, energy and water management and much more. The ACCESS project, with the Danish and Welsh FAs, FC Porto and GAA, wanted to narrow down the gap between the efforts of sport organisations and the targets and priorities of their local authorities and make sports contribute more to the bigger picture and to the well being of the local communities.<\/span><\/p>\n<p><a href=\"https:\/\/www.acrplus.org\/docs\/en\/2025180911_access-d2-3-compendium-of-circular-economy-best-practices-for-sports-and-cities-2025.pdf\"><span style=\"font-weight: 400;\">Check the practices<\/span><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-2 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"722\" src=\"https:\/\/ewwr.eu\/wp-content\/uploads\/2026\/04\/3-1024x722.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/ewwr.eu\/wp-content\/uploads\/2026\/04\/3-1024x722.png 1024w, https:\/\/ewwr.eu\/wp-content\/uploads\/2026\/04\/3-300x212.png 300w, https:\/\/ewwr.eu\/wp-content\/uploads\/2026\/04\/3-550x388.png 550w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4><span style=\"font-weight: 400;\"><b>ARE YOU A NOT-FOR-PROFIT PROFESSIONAL?<\/b><\/span><\/h4>\n<p>NGOs and civil society organisations are powerful drivers of behavioural and systemic change:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Raise awareness about sufficiency and waste prevention<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organise repair caf\u00e9s, swap events and sharing initiatives<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Support vulnerable communities through redistribution networks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advocate for policy frameworks that prioritise prevention<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facilitate dialogue between citizens, businesses and authorities<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By building community-based solutions, you help make sufficiency tangible and inclusive.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-2 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"722\" src=\"https:\/\/ewwr.eu\/wp-content\/uploads\/2026\/04\/2-1024x722.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/ewwr.eu\/wp-content\/uploads\/2026\/04\/2-1024x722.png 1024w, https:\/\/ewwr.eu\/wp-content\/uploads\/2026\/04\/2-300x212.png 300w, https:\/\/ewwr.eu\/wp-content\/uploads\/2026\/04\/2-550x388.png 550w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4><b>ARE YOU AN EDUCATOR?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Education is essential to shaping long-term change:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integrate sufficiency and waste prevention into curricula<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organise hands-on activities (repair workshops, upcycling labs, sharing projects)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encourage critical thinking about consumption patterns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promote school-wide waste prevention strategies<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engage students in EWWR actions<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Empowering young people with the knowledge and skills to rethink material use is one of the most effective long-term strategies for change.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-2 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"722\" src=\"https:\/\/ewwr.eu\/wp-content\/uploads\/2026\/04\/1-1024x722.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/ewwr.eu\/wp-content\/uploads\/2026\/04\/1-1024x722.png 1024w, https:\/\/ewwr.eu\/wp-content\/uploads\/2026\/04\/1-300x212.png 300w, https:\/\/ewwr.eu\/wp-content\/uploads\/2026\/04\/1-550x388.png 550w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4><b>ARE YOU A CITIZEN?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Everyday choices matter and collective action amplifies impact:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Buy only what you truly need<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose durable and repairable products<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Repair before replacing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Borrow, share or rent instead of owning<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Support second-hand markets<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduce food waste<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Participate in local EWWR actions<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sufficiency does not reduce quality of life, on the contrary, it enhances it by focusing on what truly brings value and wellbeing.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"2026: Material SufficiencyIn 2026, the European Week for Waste Reduction (EWWR) focuses on Material Sufficiency \u2014 a powerful approach to reducing waste by rethinking how much we consume, what we truly need, and how we organise our systems of production and consumption. 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