Encouraging reuse in the retail sector
• WHAT will be done
Description:
As part of the European Week for Waste Reduction (EWWR), BeMed is joining forces with MaConsigne, Carrefour Monaco, and Picadeli to promote reuse and reduce plastic waste. On Wednesday, November 20, and Thursday, November 21, from 11.30 am to 2.00 pm, we will organize a street marketing operation at Carrefour Monaco, near the salad bar, to promote the deposit system available at Carrefour Monaco. On Wednesday, our BeMed team will be on hand to raise awareness among Monaco’s daytime workers about reducing single-use packaging and encourage new customers to adopt MaConsigne. On Thursday at lunchtime, the Picadeli team will also be present to help promote the deposit system. This initiative helps reduce waste by allowing customers to use the deposit system when making purchases at the salad bar, catering stand, and rotisserie. This project provides an excellent opportunity to promote reuse in retail sector, as part of the pilot project that BeMed is running at Carrefour Monaco. The street marketing operation will be accompanied by digital communication via a post on our social media to maximize the impact of this initiative.
Location
• WHERE it will take place
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Action Developer
• WHO will run the show
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• WHEN
will it happen?
Dates of the proposed action:
• WHY
join hands and minds to prevent waste?
Check out other actions that will cover these themes: