The Results of the EWWR 2009-2012
The increasing influence of the EWWR in Europe
In 2012 awareness raising activities on waste prevention were implemented in 27 countries.
A record year
The fourth EWWR took place from 17th to 25th November 2012. An increase in activity was seen in all respects. There were more actions, territories as well as participants than any other year. Main outcomes are detailed below:
The record number of actions implemented during the fourth edition of the Week n 2012 was 10793.
The number of official Organisers around Europe and beyond who validate Project developers’ actions has also been increasing steadily. In 2009 the EWWR had 20 Organisers, whereas since 2010 the number has been over 30.
Diverse actors and actions
Actions implemented during the four EWWR editions have taken a range of different forms. They have included for instance conferences, information stands, competitions and exhibitions. The places for the awareness raising actions have been just as versatile: waste has been prevented in train stations, on the internet, in supermarkets, in offices, in schools and in airports among others.
All validated actions can be searched in the EWWR database. It is also possible to view photos and videos of the actions. Every year an award ceremony is held after the reporting of the Week has been finalised. During this event the best from each category of Project developers are chosen and rewarded.
Reinforcing the European spirit… Even beyond Europe!
The last three editions of the EWWR have included special initiatives implemented in several places at the same time or following the same procedure. During the EWWR 2010 a flash mob using bins took place in several countries in Europe, Brazil & Dominican Republic. This initiative was called Batucamob.
The EWWR 2011 introduced Common Actions on symbolic waste streams (paper, packaging, food waste, reuse & repair): the most important feature of the Common Actions was measuring the waste avoided during the action. This way the Project developers implementing a Common Action could show instant results of waste prevention.
EWWR Communication Tools
A variety of communication tools were developed to promote the Week. The tools have been added to the project in the course of the four years. The EWWR has a Facebook page, an online game, and an electronic comic book.
In addition, the EWWR website includes tools dedicated to the Organisers and Project developers to help them promote the Week. For instance logo, posters, leaflet and banners are available, as well as adaptable versions of these tools. Methodologies on how to implement some specific awareness raising actions and common actions can be downloaded by Project developers in order to reuse successful ideas.
Find out more about all the EWWR communication tools here, and contact the EWWR Secretariat if you want to access the graphic tools.
EWWR assessment and documents
For each edition of the Week questionnaires were distributed to the Organisers, Project developers and participants of the actions in order to assess the EWWR. The results have been compiled into reports which you can view below. The reports for 2011-2012 are still in process.
2010 Survey on Project Developers
The EWWR has also produced documents. The “Inventory of Waste Prevention Policies and Stakeholders in Europe” includes research information for scholars. Take a look at the publications website for more figures on waste prevention.
LIFE+ EWWR in short:
- Raising awareness on waste reduction among various publics
- 24 846 actions implemented over 4 years
- Thousands of Project Developers (associations, firms, administrations, schools and others) involved in a number of countries
- Any questions on this project? Send an e-mail to the EWWR project partners
- EWWR Layman's report (2009-2012) - LIFE+ project
- The EWWR guide of good practices